Turn the following in (Adobe) via e-mail:
1. Cover letter
2. J-resume
3. Clips (all stories)
4. Toolbox
* * *
1. Catalog sheet
2. Price sheet
3. Inventory (organized by topic)
Monday, April 25, 2011
Week 15 - Portfolio Projects
Our portfolio projects are due April 29. Please be prepared to work hard during class and lab this week as we finish the final projects.
Week 15 - 250 word post
Please post your 250 word review of the news here (our last of the semester:)
Tuesday, April 19, 2011
Week 14/15 - WWW Journalism
Please review the following:
http://www.examiner.com
http://www.ojr.org/ojr/wiki/reporting/
**** http://www.onlinenewspapers.com/
http://www.journalismjobs.com/
http://www.examiner.com
http://www.ojr.org/ojr/wiki/reporting/
**** http://www.onlinenewspapers.com/
http://www.journalismjobs.com/
Week 14/15 - Portfolio
*** Please be working on your portfolio projects (editing assignments you may have received a B or lower on).
Week 14/15 - Broadcast Lecture Notes
Broadcast Lecture Notes
McPeak
Video
0:00
KTVB Graphic
0:02
Anchorperson on set
0:13
Split screen w/ anchor and reporter at live shot
0:14
Live shot of reporter at a scene of hit and run
0:28
Video of scene with traffic
0:45
Video of interview w/ Lynn Hightower
1:00
B roll of traffic on a street, traffic lights etc.
1:15
Video of Dan Hollar interview
1:34
Live shot of hit and run scene w/ reporter
1:51
Anchor at Desk
1:55
Graphic of information about suspect and car he was driving
Audio
ANCHOR LEAD IN:THIS AFTERNOON BOISE POLICE ARE LOOKING FOR A MAN THEY SAY HIT A TWELVE YEAR OLD BOY WITH HIS CAR. BOISE POLICE ARE LOOKING FOR A MAN THEY SAY HIT THAT BOY EARLIER TODAY, EDGAR LINERES IS LIVE WHERE THE ACCIDENT HAPPENED.
THAT’S RIGHT CAROLINE, ACTUALLY THE ACCIDENT HAPPENED RIGHT HERE AT THIS INTERSECTION..RIGHT ACROSS..WITTNESSES TELL POLICE THAT THE BOY WAS HEADING TO FAIRMONT JR. HIGH SCHOOL WHICH IS RIGHT OVER HERE. SOME STUDENTS WERE OUT HERE JUST A LITTLE BIT AGO. NOW WITNESSES SAY ONCOMING TRAFFIC HAD A RED LIGHT WHEN THE VEHICHLE RAN THE LIGHT, HITTING THE BOY AND HIS BIKE. POLICE SAY AFTER THE BOY WAS HIT THE VEHICHLE DROVE UP SLOWLY, ROLLED ITS WINDOW DOWN TO LOOK AT THE BOY, AND THEN DROVE OFF. OFFICERS SAY THEY DON’T KNOW IF THERE WERE ANY WORDS EXCHANGED BETWEEN THE BOY AND THE DRIVER, BUT POLICE DO TELL US THIS ACCIDENT WAS NOT THE BOYS FAULT
0:45
I THINK ITS REALLY IMPORTANT TO KNOW THAT THIS BOY REALLY WAS DOING WHAT HE WAS SUPPOSED TO BE DOING, HE HAD WAITED FOR THE LIGHT, WAS CROSSING IN THE CROSS
WALK, UH WITH HIS BIKE AND, AND UH..ACCORDING TO WITNESSES IT WAS A MOTORIST WHO APPARENTLY RAN A RED LIGHT, SO THIS BOY WAS DOING WHAT HE WAS SUPPOSED TO BE DOING.
1:00
NOW THE BOY WAS CHECKED OUT BY PARAMEDICS AND WAS SAID TO BE OK. SCHOOL OFFICIALS TELL US THE BOY DID CONTINUE TO SCHOOL WITH SOME BUMPS AND BRUISES, HE WAS LATER TAKEN HOME BY HIS MOTHER, NOW SCHOOL OFFICIALS TELL US THEY HOPE THE DRIVER WILL DO THE RIGHT THING
1:15
IT’S A VERY DISTURBING THING TO HAVE A MOTORIST NOT ONLY HIT A STUDENT, BUT HAVE THE GAUL TO JUST LEAVE, AND FROM WHAT I UNDERSTAND, ROLL DOWN THE WINDOW OR OPEN THE DOOR, FROM WHAT POLICE TELL US, UH, SAW THE STUDENT ON THE GROUND, AND SIMPLY LEFT. THAT’S, THAT’S UH NOT RIGHT.
1:34
NOW ONCE AGAIN THAT’S THE INTERSECTION YOUR TAKING A LOOK AT RIGHT THERE. CAROLINE POLICE ARE INVESTIGATING HOW FAST THE DRIVER WAS GOING. THEY DO SAY IF THE DRIVER WAS GOING ANY FASTER THAN HE WAS, THIS WOULD A MUCH MORE DIFFERENT ACCIDENT, AND MUCH WORSE ACTUALLY.
1:46
BUT THE BOY CHECKED OUT JUST FINE SO THAT’S GOOD NEWS,
THANK YOU EDGAR FOR THAT LIVE REPORT,
WITNESSES TELL POLICE THAT THE VEHICHLE WAS DESCRIBED AS A WHITE PASSENGER CAR, A HONDA OR A TOYOTA TYPE. THE DRIVER HIMSELF WAS DESCRIBED AS A MALE, POSSIBLY SEVENTEEN TO EIGHTEEN YEARS OF AGE, WEARING A BEANIE. ANYONE WITH INFORMATION IS ENCOURAGED TO CALL CRIMESTOPPERS AT THREE FOUR THREE, COPS.
McPeak
Video
0:00
KTVB Graphic
0:02
Anchorperson on set
0:13
Split screen w/ anchor and reporter at live shot
0:14
Live shot of reporter at a scene of hit and run
0:28
Video of scene with traffic
0:45
Video of interview w/ Lynn Hightower
1:00
B roll of traffic on a street, traffic lights etc.
1:15
Video of Dan Hollar interview
1:34
Live shot of hit and run scene w/ reporter
1:51
Anchor at Desk
1:55
Graphic of information about suspect and car he was driving
Audio
ANCHOR LEAD IN:THIS AFTERNOON BOISE POLICE ARE LOOKING FOR A MAN THEY SAY HIT A TWELVE YEAR OLD BOY WITH HIS CAR. BOISE POLICE ARE LOOKING FOR A MAN THEY SAY HIT THAT BOY EARLIER TODAY, EDGAR LINERES IS LIVE WHERE THE ACCIDENT HAPPENED.
THAT’S RIGHT CAROLINE, ACTUALLY THE ACCIDENT HAPPENED RIGHT HERE AT THIS INTERSECTION..RIGHT ACROSS..WITTNESSES TELL POLICE THAT THE BOY WAS HEADING TO FAIRMONT JR. HIGH SCHOOL WHICH IS RIGHT OVER HERE. SOME STUDENTS WERE OUT HERE JUST A LITTLE BIT AGO. NOW WITNESSES SAY ONCOMING TRAFFIC HAD A RED LIGHT WHEN THE VEHICHLE RAN THE LIGHT, HITTING THE BOY AND HIS BIKE. POLICE SAY AFTER THE BOY WAS HIT THE VEHICHLE DROVE UP SLOWLY, ROLLED ITS WINDOW DOWN TO LOOK AT THE BOY, AND THEN DROVE OFF. OFFICERS SAY THEY DON’T KNOW IF THERE WERE ANY WORDS EXCHANGED BETWEEN THE BOY AND THE DRIVER, BUT POLICE DO TELL US THIS ACCIDENT WAS NOT THE BOYS FAULT
0:45
I THINK ITS REALLY IMPORTANT TO KNOW THAT THIS BOY REALLY WAS DOING WHAT HE WAS SUPPOSED TO BE DOING, HE HAD WAITED FOR THE LIGHT, WAS CROSSING IN THE CROSS
WALK, UH WITH HIS BIKE AND, AND UH..ACCORDING TO WITNESSES IT WAS A MOTORIST WHO APPARENTLY RAN A RED LIGHT, SO THIS BOY WAS DOING WHAT HE WAS SUPPOSED TO BE DOING.
1:00
NOW THE BOY WAS CHECKED OUT BY PARAMEDICS AND WAS SAID TO BE OK. SCHOOL OFFICIALS TELL US THE BOY DID CONTINUE TO SCHOOL WITH SOME BUMPS AND BRUISES, HE WAS LATER TAKEN HOME BY HIS MOTHER, NOW SCHOOL OFFICIALS TELL US THEY HOPE THE DRIVER WILL DO THE RIGHT THING
1:15
IT’S A VERY DISTURBING THING TO HAVE A MOTORIST NOT ONLY HIT A STUDENT, BUT HAVE THE GAUL TO JUST LEAVE, AND FROM WHAT I UNDERSTAND, ROLL DOWN THE WINDOW OR OPEN THE DOOR, FROM WHAT POLICE TELL US, UH, SAW THE STUDENT ON THE GROUND, AND SIMPLY LEFT. THAT’S, THAT’S UH NOT RIGHT.
1:34
NOW ONCE AGAIN THAT’S THE INTERSECTION YOUR TAKING A LOOK AT RIGHT THERE. CAROLINE POLICE ARE INVESTIGATING HOW FAST THE DRIVER WAS GOING. THEY DO SAY IF THE DRIVER WAS GOING ANY FASTER THAN HE WAS, THIS WOULD A MUCH MORE DIFFERENT ACCIDENT, AND MUCH WORSE ACTUALLY.
1:46
BUT THE BOY CHECKED OUT JUST FINE SO THAT’S GOOD NEWS,
THANK YOU EDGAR FOR THAT LIVE REPORT,
WITNESSES TELL POLICE THAT THE VEHICHLE WAS DESCRIBED AS A WHITE PASSENGER CAR, A HONDA OR A TOYOTA TYPE. THE DRIVER HIMSELF WAS DESCRIBED AS A MALE, POSSIBLY SEVENTEEN TO EIGHTEEN YEARS OF AGE, WEARING A BEANIE. ANYONE WITH INFORMATION IS ENCOURAGED TO CALL CRIMESTOPPERS AT THREE FOUR THREE, COPS.
Sunday, April 17, 2011
Week 14 - 250 word review of the news
Welcome to week 14 - please post your 250 word review of the news here.
Sunday, April 10, 2011
Week 13 - Movie review assignment due end of week
Reminder - your movie review assignment is due this Friday by 11:59 P.M. to my e-mail (see previous blog entry [week 12] for assignment specifics).
*** due to the heavy assignment load this week no reading is assigned***
*** due to the heavy assignment load this week no reading is assigned***
Week 13 - PR "In Class" Assignment
At the conclusion of the press release assignment in class - please turn in via e-mail and I will grade and record - thank you.
Week 13 - The Press Release (Instructor Notes)
A. Introduction- The Press Release
#1. News release headlines should have a "grabber" to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, "XYZ Co. enters strategic partnership with ABC Co. in India & United States."
2. Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude "a" and "the" as well as forms of the verb "to be" in certain contexts.
3. The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized "small caps" style can create a more graphically news-attractive look and feel. Do not capitalize every word.
4. The simplest method to arrive at the press release headline is to extract the most important keywords from your press release. Now from these keywords, try to frame a logical and attention-getting statement. Using keywords will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content.
B. Development-
1. Start with the date and city in which the press release is originated. The city may be omitted if it will be confusing, for example if the release is written in New York about events in the company's Chicago division.
2. The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead.
3. The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon.
4. A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didn't generate interest. 5. Deal with actual facts - events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. A simple method for writing an effective press release is to make a list of following things
C. Practice-
Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
1. What is the actual news?
2. Why this is news.
3. The people, products, items, dates and other things related with the news.
4 The purpose behind the news. 5 Your company - the source of this news.
* Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company. * The length of a press release should be no more than three pages. If you are sending a hard copy, text should be double-spaced. * The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting. Find out what "newsworthy" means to a given market and use it to hook the editor or reporter.
#1. News release headlines should have a "grabber" to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, "XYZ Co. enters strategic partnership with ABC Co. in India & United States."
2. Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude "a" and "the" as well as forms of the verb "to be" in certain contexts.
3. The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized "small caps" style can create a more graphically news-attractive look and feel. Do not capitalize every word.
4. The simplest method to arrive at the press release headline is to extract the most important keywords from your press release. Now from these keywords, try to frame a logical and attention-getting statement. Using keywords will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content.
B. Development-
1. Start with the date and city in which the press release is originated. The city may be omitted if it will be confusing, for example if the release is written in New York about events in the company's Chicago division.
2. The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead.
3. The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon.
4. A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didn't generate interest. 5. Deal with actual facts - events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. A simple method for writing an effective press release is to make a list of following things
C. Practice-
Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
1. What is the actual news?
2. Why this is news.
3. The people, products, items, dates and other things related with the news.
4 The purpose behind the news. 5 Your company - the source of this news.
* Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company. * The length of a press release should be no more than three pages. If you are sending a hard copy, text should be double-spaced. * The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting. Find out what "newsworthy" means to a given market and use it to hook the editor or reporter.
Monday, April 4, 2011
Week 12 - Due Dates!
Upcoming Due Dates:
April 8 - Investigative Story
April 15 - Movie Review
April 22 - Music Review
April 29 - Portfolio Due
April 8 - Investigative Story
April 15 - Movie Review
April 22 - Music Review
April 29 - Portfolio Due
Week 12 - Movie Review (Due April 15)
Movie Review * * * Due April 15, 2011 by 11:59 P.M. to my e-mail.
The Social Network *
* Or, a movie of your choice
Headline
Deck
Byline
Dateline
Lead
Bridge
Body (IP)
Tag
Text Pull (don't forget this!), see page 133 for example
>> Page 132 in Harrower for general review information
400 Words
The Social Network *
* Or, a movie of your choice
Headline
Deck
Byline
Dateline
Lead
Bridge
Body (IP)
Tag
Text Pull (don't forget this!), see page 133 for example
>> Page 132 in Harrower for general review information
400 Words
Week 12 - Harvard Part VIII (Instructor Notes)
Homework: read pages 227 to 246 in Harvard
Answer the following questions and post:
According to Lane Degregory, describe the following "J-tips":
1. Talk to strangers
2. Play hooky
3. Read the walls
4. Eat lunch alone
5. Get a life
6. Ignore the important people
7. Celebrate losers
8. Wonder "who would ever_________"
9. Hang out at bars
10. Give everyone your phone number
11. Work holidays
12. Grab the stories nobody else wants
13. Look for the bruise on the apple
Answer the following questions and post:
According to Lane Degregory, describe the following "J-tips":
1. Talk to strangers
2. Play hooky
3. Read the walls
4. Eat lunch alone
5. Get a life
6. Ignore the important people
7. Celebrate losers
8. Wonder "who would ever_________"
9. Hang out at bars
10. Give everyone your phone number
11. Work holidays
12. Grab the stories nobody else wants
13. Look for the bruise on the apple
Week 12 - Portfolio Due April 29, 2011
Portfolio due date: April 29, 2011 by 11:59 P.M. to my e-mail.
Portfolio
> consists of all stories we have written throughout the semester (if you received a low grade you can revise your stories in line with 273 standards to receive a higher grade on the comprehensive portfolio); please do not come to see me for records of your stories as I am depending on you to keep your assignments.
> toolbox (includes links to our vitals/public records www links)
> cover letter
> j-resume *** we will work this week on it
> all documents ***must*** be converted to Adobe (i.e. no Word); send as a single Adobe attachment for stories, one attachment for j-resume, and one attachment for cover letter (3 enc.)
*** if you have questions see a lab assistant regarding technical issues with Word or Adobe
Portfolio
> consists of all stories we have written throughout the semester (if you received a low grade you can revise your stories in line with 273 standards to receive a higher grade on the comprehensive portfolio); please do not come to see me for records of your stories as I am depending on you to keep your assignments.
> toolbox (includes links to our vitals/public records www links)
> cover letter
> j-resume *** we will work this week on it
> all documents ***must*** be converted to Adobe (i.e. no Word); send as a single Adobe attachment for stories, one attachment for j-resume, and one attachment for cover letter (3 enc.)
*** if you have questions see a lab assistant regarding technical issues with Word or Adobe
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